LendUp Names New Vice President

LendUp, a financial services firm for the emerging middle class, today announced it has appointed Jotaka Eaddy VP of Policy, Strategic Engagement and Impact, a new role designed to further the company’s commitment to social impact and advocacy for financial inclusion. Eaddy previously served as LendUp’s Head of Government Affairs. The University of South Carolina graduate has spent more than 18 years in the public sector, working as an organizer and policy strategist with organizations including the United Nations and the NAACP where she served as Senior Advisor to the organization's president, now-MD gubernatorial candidate, Ben Jealous. In addition to her work on financial issues, Eaddy has been an outspoken advocate for improving diversity in the technology sector. She has taken a leading role in LendUp’s diversity initiatives, including the launch of the company’s “Black Leaders,” “Lean In” and “LGBTQ and Allies” Employee Resource Groups. She reports to co-founder and CEO Sasha Orloff and serves on the company’s Executive Management Team. “I’m grateful to be surrounded by people who share my passion for using technology and innovation to create change for this growing segment of the population that’s been widely left out, both by tech and the financial services sector,” said Eaddy, who is also a talented singer. More about Jotaka here.